Why Dog Food Labels Suck – Part 1

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I often wonder why we have such a massive canine/pet obesity problem in this country.

  • Is it because we don’t care about the health and well being of our dogs and would prefer that they live shorter lives?  I don’t think so (MV notwithstanding)!
  • Is it because we don’t care about the extra money we pay for food, medicine, vet visits and surgeries due to having overweight dogs?  No way, especially in this economy!
  • Is it because we are just plain lazy and don’t want to properly exercise our dogs?  Well…maybe 😉


Without question, on a national level, we are feeding our dogs more food than they need to be healthy.  Why is this?  For a possible answer, let’s take a look at the primary source of feeding instructions for most pet owners:  the label on the dog food itself.


When was the last time that you really looked at your dog food label?  I know, it’s intimidating.  The ingredient lists alone are confusing  and require a PhD to interpret (a lot more to say on this soon).   Setting aside the challenges with the ingredients for now, let’s consider the feeding instructions.

You said feed ’em how much?

I don’t know if everyone looks at the feeding instructions on their dog food label, but I would assume that most have looked at the label at least once, if not from time to time, in order to get an idea about how much to feed their pet.  And, perhaps, that’s where the problem lies.  You see, the feeding instructions on most food labels are essentially worthless!  I will use an example to illustrate my point.


Let’s assume that we have two dogs.  The first dog is an inactive, 4 year old Dalmatian that weighs 60 lbs. and the second dog is an active, 4 year old Labrador Retriever, also weighing 60  lbs.  The Dalmatian is overweight- their normal weight range is around 50-55.   The Lab is on the lighter side as they normally fall into the 60-85 lb. range.  We can estimate that the Dalmatian should be fed no more than ~ 950 kcals per day assuming that their optimal weight is 53 lbs.  We can also see that the Lab should be fed ~ 1,250 kcals per day assuming that their optimal weight is 65 lbs. Now let’s look at the feeding instructions of two premium canned dog food brands.


Canidae Brand Grain Free- 416 kcal per can (13 oz)

canidae_fi_cropAccording to the label: “If feeding solely, feed one 13 Oz. can for every 20 lbs. of dog’s body weight.”


So let’s do the math.  According to the label, we would feed both dogs the exact same amount- 3 cans per day- which translates into 1248 kcals per day.  Common sense tells you that the Lab should be fed more than the Dalmatian– but you have no way of knowing how to adjust the recommendations.  Although the Lab seems to be fed the correct amount  the Dalmatian is getting an extra 300 kcals per day that he doesn’t need and is well on his way to obesity.    No wonder why 53% of our dogs have weight problems.


Let’s try another label, this time from Innova.


Innova Senior Adult= 397 kcals per can (13.2 oz)


According to the label: “Feed 3/4 to 1 1/4 cans per 15 lbs. of body weight per day. At least Innova provides a range suggesting that the amount to feed can vary!  But how would you really know which to apply to your situation?


Let’s do the math, this time using the end points of the suggested range.


First of all, we need 4 servings (60/15 = 4) of 3/4 to 1 1/4 cans.  So we would be feeding our dogs between 3 to 5 cans per day.  That translates to 1,191 to 1,985 kcals per day.  Oh oh.  Odds are good that we would be over feeding BOTH of our example dogs!


I think it’s pretty clear that you can’t rely on the food label to provide you with an accurate estimate of how much to feed your dog.  The recommendation is either too generic or flat out too much!


More Problems

Ours was a simple case assuming that the dogs were only fed one food, in this case canned.  What happens when you mix in dry food, as many do, and treats as almost everyone does?  Crap!  Now we need a calculator.  And we still don’t know the proper serving size for any of our foods. Further, what happens when you switch foods? You can’t just assume that you should feed the same amount because the kcals can be different.


In our example, a can of Canidae has 19 kcals more than a can of Innova.  If  you fed your dog 4 cans of Innova and then switched and started feeding 4 cans per day of the Canidae, you would be adding an extra 76 kcals per day.  That translates into an extra ~28,000 kcals per year or, if not exercised off, about 8 lbs. per year.   Remember that 8 lbs is a lot:  for dogs weighting around 60 as in our example, it is equal to 13% of body weight.

Is it any wonder that we have a canine obesity epidemic in this country?


Don’t misunderstand my intent for writing this piece.  I am not blaming the dog food companies for this.  It would be difficult for them to create labels with specific feeding instructions for each dog owners individual, unique, circumstance.  Rather, I am pointing out that pet owners need to learn how many calories their dog needs each day and recognize that this can change based on the dogs activity and age.


Next: Ignorance is bliss…. and costly.

Do you REALLY know how much you should be feeding your pet? Have a story about reading or misreading a feeding label?  Please share it in the comments. We would love to hear from all of you!


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  1. […] our last post, we discussed the problems with using the feeding instructions on dog food labels.  Following these can easily result in  over-feeding.   Today we will examine the monetary cost […]

  2. What cracks me up is how much I was feeding our dogs. Our dog food calls for nearly 2x what we feed them. Most days, our dogs walk away from their food satisfied and there’s still food in the bowl. Amazing!
    Kimberly, The Fur Mom recently posted…Embark on Pet Health | Preparing Us for a Life as a Dog Lover #SergeantsMy Profile

  3. […] no secret that reading dog food labels can be confusing. And for the most part, the feeding instructions contained on the packaging is so generic that it provides little guidance a….  The table below, derived from the SlimDoggy app , is meant to provide a comparison of how […]

  4. My bag of Fromm’s grain free suggests two cups/day for Gizmo…i feed half of that and it ‘s perfect for him
    GizmoGeodog recently posted…A Busy Terrier Catches Up on Follow-Up FridayMy Profile

    • Unfortunately so many people follow the label and end up with an overweight dog. It’s really not rocket science. Too much food = too much weight. Thanks for sharing.

  5. It would be difficult for them to create labels with specific feeding instructions for each dog owners individual, unique, circumstance. Thats right.
    pets dogs recently posted…How to Stop My Dog From Eating FecesMy Profile

    • Yup, agreed. So let’s all use the SlimDoggy app so that we are sure about how much to feed our dogs, given their unique circumstances and activity levels 😉

      Thanks for stopping by.

  6. I agree with you… the kibble light by ultima is no longer available for large breeds here, so I bought a bag for small pups… it says “one cup” per 10 kg … but they didn’t say what cup … tea cup, coffee cup, espresso cup? I asked the breeder she said ” one hand fullx4″… my hand or marks hand? oh my :o)))
    easy rider recently posted…easyblog TORTURE TUESDAYMy Profile

  7. Yikes! I’m no mathematician but those numbers just seem insane. I’d rather Sam get a little less than too much.

  8. I guess Mom never reads the part on the label about how much to feed us. She has her measuring devices and goes with those as well as our activity level and if we look good or not. It seems the info on how much to feed is always way off. Treat bags are the worst as it seems like they figure all we will be doing is eating treats!
    Emma recently posted…July Is Pet Hydration Month – Is Your Pet Hydrated?My Profile

  9. Unfortunately the feeding guidelines are regulated by the AAFCO and don’t take into account the different quality or kind of proteins and ingredients. Our food, Nature’s Select Pet Food is a better quality food than most out there and we have to post the same feeding label as cheap grain laden foods. We explain this to our customers when we deliver it to them and make sure they feed the appropriate amounts so their pets don’t get overweight.

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