The SlimDoggy Story
SlimDoggy’s first product is a mobile app like a “Nike + or RunKeeper for dogs” and is based on our experience with Jack- a Yellow Lab that we rescued in August 2011. He was 105 lbs. and on both Prozac (for anxiety & hyperactivity) and Rimadyl. Jack was ‘unadoptable’- he was in the shelter for over a year before we took a chance on him. We knew we had to change his lifestyle and his weight to get him into a good, healthy state. Using scientific research and guidance from our orthopedic vet, we created algorithms (using an excel spreadsheet) to figure out portion sizes and calorie targets based on his daily activity. Within 3 months, Jack was down to 85 lbs, off of both medications, and is now a happy and healthy dog– his behavioral problems disappeared as fast as his excess weight!
Little did we know that there are a lot of dogs like Jack: there are 41 million overweight/obese dogs in the US and the incremental cost in vet/medicine bills for this is an estimated $6-8 billion annually. Upon learning these startling statistics, we decided to share our work and create an iPhone App (Android version coming soon) and attack the dog obesity problem head on. In addition, we are building a set of tools (apps and informational) that will help educate pet owners on topics related to their pet’s health and fitness.
Not only can we help those overweight dogs and their owners, but in the process, we donate a portion of our ongoing revenue to dog rescue organizations that so badly need the help. SlimDoggy has already donated $300 to San Diego based Labradors and Friends Rescue (http://www.labradorsandfriends.org/ ) and is committed to addressing both the dog obesity problem and the dog abandonment problem that we have in the US.
The SlimDoggy App contains a calorie database of about 2,000 dog foods and allows the tracking of the dog’s activity each day. You can input the amount of food you feed them each day and their activity levels and SlimDoggy tells you automatically whether you are overfeeding or underfeeding. You never again have to guess how much to feed your dog!
Check out some of our screens:
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