ingredient cloud

Hills Pet Food

Hill’s Pet Food: Marketing vs. Food Ingredients

I recently started to use a word cloud analysis to compare a pet food Brand’s marketing messaging to the actual ingredients in the Brand’s pet food. The goal is to look for consistency in messaging versus the ingredients to determine if the marketing is just talk or is it backed up by the quality of... »

royal canin food ingredients

Royal Canin Pet Food: Marketing vs. Food Ingredients

Last week, I introduced the idea of using a word cloud analysis to check if a given pet food Brand’s marketing messages are consistent with the actual ingredients in their product portfolio. In today’s post, I will share the results of the first analysis, which was done on the Royal Canin Brand. &nb... »